This week we got the chance to talk to Lauren Armes, the founder of Welltodo, with a background in marketing and international business development, Lauren founded the platform with the aim of informing and connecting brands, influencers and investors in the global wellness industry.
So for those of you that don't know Welltodo and how it came about, grab a juice and get reading...
In a nut shell tell us a bit about you and what you're about?
I'm a writer, speaker, business coach, and entrepreneur with a fascination for the business side of the wellness industry. My mission is to empower as many people as possible to work in wellness, be it by launching a new business or pursuing a career in some facet of the industry. At the core of this mission, is the belief that you only get one chance to do what you love – so you might as well give it a crack!
What was the inspiration behind launching Welltodo?
The original plan for Welltodo has changed dramatically since we first started. As a team, we are now deeply engrained in the wellness industry landscape, spotlighting business insights and trends through our online platform
, and using that knowledge to advise businesses on the impacts of a modern obsession with personal well-being and self-optimisation. Wellness is weaving its way through almost every sector, as consumers gain a greater understanding of the importance of nutrition, fitness, and mental health. We report on important shifts in consumer thinking, and how brands can respond through innovation and new ways of marketing wellness. As the industry grows, I saw an opportunity to support businesses and entrepreneurs with useful information, opportunities to connect at industry events, and a means to attract passionate top talent via our careers platform
You launched the Welltodo Founder Series last year, what's the concept behind it and how is it going?
We wanted to offer new businesses in fitness, healthy food/drink, fitness fashion, technology and natural beauty – the opportunity to connect, share ideas, and learn from one other. The format is really simple; we take a panel of successful founders in the wellness industry and I quiz them on the challenges of launching and scaling a business, and advice they'd give to entrepreneurs considering a similar path. We've had the founders of more than 30 of the UK's most influential wellness businesses, including Planet Organic, Mio Skincare, Deliciously Ella, Lucas Hugh, VITL, Moma and parkrun. Our Founder Series continues to attract 120+ people on a monthly basis, who come away feeling inspired and motivated to change the way people live.
Any exciting plans you can share with us that you'e doing in 2017?
We've got exciting plans to scale Welltodo beyond the UK and are currently exploring opportunities to run our events in other cities. Our intention is to be recognised as global experts in the future of wellness. We'll also be scaling our careers platform – allowing more people to find jobs in the wellness industry. It's such an exciting movement to be part of, and we don't want anyone to miss out!
What inspires you?
Anyone with the courage, creativity, and determination to solve an everyday problem.
Describe yourself in 3 words?
Ambitious, Australian, Argumentative